Selling a house has never really been easy, but today it’s even tougher. With all the current economic uncertainty and selling challenges stemming from the pandemic, you have to do everything you can to make your listing stand out. But it can be done with a little creativity and some outside-box-thinking and marketing. So check out these 5 unique ways to sell your house in New Jersey.
1. Take Staging a Step Further
One unique thing you can do to help you sell your house in New Jersey is to take staging a step further and do some “extreme staging.” Staging is definitely important because many studies have found that staged homes sell faster and at better prices than those that aren’t staged. But to stand out, you have to do more than your competition is doing.
What you can do is take advantage of ancient Chinese philosophy and hire a Feng shui stager. The idea behind this is as follows: “Feng shui stagers rearrange the elements of a home to improve its chi, or energy. Good chi makes potential buyers feel more welcome.”
2. Offer Creative Financing
Another unique way to sell your house in New Jersey involves offering reluctant buyers some creative financing options. Financing (as well as the down payment) is often the biggest hurdle for many buyers, so this just may do the trick. Here are a couple of the things you can offer to entice mortgage-challenged buyers:
With owner financing, you are actually the mortgage lender. You carry the note, and the buyer makes monthly payments to you. It’s much like renting your home, but without the headaches. The only drawbacks are that buyers will typically need a bigger down payment, around 10% to15%, and the interest rate is usually higher than with traditional financing.
Real estate pros recommend this owner-financing option if your home isn’t actually worth a large amount, which makes banks hesitant to extend mortgage loans. And if you decide to go this route, there “are loan originators who can help guide the process as well as credit check buyers.”
Offering loan assumption can also help you sell your house in New Jersey. Here, instead of getting her own new mortgage, a buyer “assumes” or takes over your loan. The benefit for buyers is that they can typically get a lower fixed interest rate. Just be aware that VA loans might present some challenges. “VA loans can be assumed, but your full entitlement won’t be restarted until the buyer pays off the loan (which might be okay, as you can buy up to two homes with a VA loan, anyway).”
3. Create a Reality Show
Reality shows are big today, as evidenced by the fact that people stay glued to their TVs watching them. So why not create a reality show of your own to sell your house in New Jersey? Real estate pros maintain that it can work even though it sounds crazy.
“You turn on a camera, set up a channel, and let people peek into your home – all in an effort to help them imagine what it would be like to live there in the future. Crazy? Maybe. But live-streaming is a way to get prospective buyers to see the inside of your property without ever leaving their couch.”
You can disseminate your reality-show live stream by means of platforms like YouTube and Facebook. It’s best, though, to consult your local agent first to make sure you do it effectively. To find out more,call 908-448-2770.
4. Offer Incentives
You can also offer incentives as a creative way to sell your house in New Jersey. And it doesn’t have to be anything extravagant in order to stand out from all the other home sellers in your area.
You could, for example, offer to pay a year’s HOA fees or the closing costs. Offering these incentives “when your competition is not making such offers can be magnetic to the buyer who is frugal or tight on cash.” Another incentivization strategy is to include in the sale “customized furnishings, home electronics, or other high-value items that homes are usually sold without [to] sweeten the whole package your home presents to buyers.”
5. Let Buyers Move in for a Weekend
This unique way to sell your house in New Jersey may really sound crazy, but it can work surprisingly well (if you take proper precautions). Just let serious buyers move into your home for a short time, such as over a weekend.
These buyers can get a real taste of what living in the home would actually be like. And this can move fence-sitting buyers to make the decision to purchase your home. Just be sure to consult your agent so that she can vet the buyers for you.
But Do Consult Your Agent
These are indeed some effective and unique ways to sell your house in New Jersey, but they do carry some risk and demand the expertise of a professional. You have to stand out in today’s market, but you also have to do it right. Find out how our agents can help you creatively market your New Jersey house for a sale. Send us a message or give us a call today at 908-448-2770.