The advent of COVID-19 has changed the way things are done in many industries, including everything from education to entertainment to real estate. The use of social distancing to slow the virus’s spread has particularly impacted real estate, causing a move away from in-person showings and open houses to virtual tours. Still, many buyers want … Continued

If your listing isn’t generating any interest, then you have a big problem, and it’s usually not just that buyers are not interested. Typically, a lack of interest in your house is the result of poor marketing or inadequate property information – but it could be other things. And the worst thing about it is … Continued

Selling a home isn’t always as simple and easy as it seems on the face of it, especially in today’s digital selling environment. Selling today requires different marketing strategies, and you need to be prepared for the possibility of a long process. Because of the many potential challenges involved, you need to know what they … Continued

Creating a CMA, or comparative market analysis, is essential for pricing your home to sell. Far more important than what you want to ask for your home is what buyers are actually willing to pay in the local market. And that’s exactly what a CMA will help you determine, based primarily on what comparable homes … Continued

The importance of pricing your home correctly simply cannot be overstated. The problem for many sellers, though, in getting the price right lies in the surprising things that can affect a home’s value. Being aware of these things will help you price to sell and wind up with more money in your pocket. So take … Continued